Real estate and sustainability course

The real estate and sustainability course is designed for professionals and companies who want to integrate environmental, social and economic criteria into their property business. The training explores why sustainability matters in building an efficient, responsible market that adds value for clients and for the wider community.

You will learn to develop a comprehensive sustainability strategy for real estate, applying corporate social responsibility tools, green marketing and innovative products such as green mortgages. You will also understand the ethical implications of business management and how to involve all stakeholders in a sustainable strategy.

This course is aimed at estate agents, managers and real estate companies that want to stand out in the market through responsible, sustainable practices. It combines online and in-person group sessions, making it easy to adapt to different training needs.

Lasting 40 hours, the course offers practical content structured into three main blocks: ethics and social responsibility, green marketing and green mortgages. It also covers specific measures for the sustainable transformation of the sector, so you can apply what you learn straight away.

The enrolment fee is 500 euros, and a customisable format is available for companies so the course can be tailored to their specific goals. It is an opportunity to drive a sustainable, competitive and socially responsible real estate business.

On completing this course, students will be able to lead the sustainable transformation of the real estate sector by integrating ethical, social and environmental criteria into business management. The main objectives include:

• Create and launch a sustainable, competitive real estate business model.
• Design and implement a corporate social responsibility plan tailored to the sector.
• Manage business ethics and communicate corporate values effectively.
• Develop green marketing strategies to reach conscious consumers.
• Understand green mortgages, advise on them and support their uptake in the market.
• Implement improvement measures in sustainable land use, construction, development and refurbishment.
• Identify new trends, products and services in sustainable real estate.

Introduction to communication, motivation and teamwork in the real estate sector

How to manage communication and motivate teams to improve performance and adapt to change in sustainable environments.

Training within the company and resilience

The importance of ongoing training within the company and how to build resilience in the face of challenges and crises in the sector.

Ethical implications in business leadership and management

A study of the code of ethics and ethical management applied to leadership as the foundation of a responsible company.

Applying corporate social responsibility principles in the internal, core and external areas

Implementing CSR across different areas of the business to generate shared social, environmental and economic value.

New services and products to market in the real estate sector

Identifying and developing innovative products, including those related to sustainability and green marketing.

New trends in green marketing

Understanding and applying eco-focused marketing methods that have a positive impact on reputation and sales.

Ethics and business

A study of business ethics, human resources and ethical communication to promote strong, consistent corporate values.

Corporate social responsibility

The origins, principles, regulations and management systems of CSR, including stakeholder relations and human resources policies.

Green marketing

An introduction to green marketing focused on the sustainable consumer, trend analysis, risks such as greenwashing and differentiation strategies.

Green mortgages

Analysis of the requirements, process and benefits of green mortgages, as well as banking legislation and sustainability-linked market offers.

Measures for transforming the real estate sector

A study of transparency in land, efficient construction processes, responsible development, renting, refurbishment and the assessment of competitiveness and sustainability indicators.

The course prepares you for specialised roles in the real estate sector with a focus on sustainability, opening up new career opportunities linked to responsible management and environmental added value.

• Estate agent specialising in sustainability.
• Manager of responsible real estate projects.
• Corporate social responsibility adviser for real estate companies.
• Green marketing consultant for the real estate sector.
• Specialist in sustainable financial products such as green mortgages.

Sectors and companies

• Estate agencies.
• Property development and management companies.
• Financial institutions offering green products.
• CSR and sustainability consultancies and advisory firms.