Property listing acquisition techniques course

The property listing acquisition techniques course is designed for real estate professionals who want to sharpen their skills and make the most of their resources in the key process of securing properties to sell. It offers a practical, up-to-date approach that is essential for improving efficiency and profitability in a real estate business.

During the course, you will learn to set up your own and your team's methods for winning new listings, managing relationships with owners and clients effectively. It looks in depth at how to obtain relevant information, prepare appointments, secure exclusive sales mandates and use a range of acquisition techniques adapted to different market conditions.

Aimed at estate agents, agency directors and listing specialists who want to organise and professionalise their processes, the course includes access to the Moodle platform with downloadable materials to support independent, up-to-date learning.

The course also helps you develop the personal and technical skills that ensure the viability and growth of a real estate business in the medium and long term. The up-to-date content draws on experience and an effective methodology focused on getting the most out of the resources available.

Key course details: price 90 euros, a format designed to make learning easy with a practical focus, and limited places to ensure personalised follow-up.

This course will give students specific skills to improve how they win property listings in the real estate sector. On completing the course, they will be able to:

• Establish a personal and team methodology for acquiring property listings.
• Obtain and manage relevant information about properties and owners.
• Apply advanced skills and techniques to increase acquisition success.
• Prepare and carry out valuation appointments that result in exclusive sales mandates.
• Choose and use different types of acquisition depending on market conditions.
• Build owner loyalty and encourage owners to recommend or refer new clients.
• Improve the training and performance of the listings team in the estate agency.

Introduction: the four basic real estate resources

An analysis of the fundamental pillars of the real estate business – you as a professional, your clients, time management and properties – to optimise your performance in winning listings.

Effective prospecting

A study of techniques and strategies for identifying opportunities and obtaining information about potential properties and owners.

Property acquisition techniques

The keys to a successful valuation appointment, the professional listing agent's ten commandments, and specific acquisition techniques at different levels – basic, premium and economic-financial – adapted to market needs.

Calaix de Sastre (miscellany)

A space to cover additional topics and practical resources useful in the listing acquisition process, encouraging flexibility and creativity in your work.

Self-assessment and continuous improvement

Tools for analysing your own performance, rating yourself objectively and drawing up improvement plans to optimise your acquisition results.

This course is aimed at professionals who want to improve their performance and broaden their career opportunities in the real estate sector. On completing the course, students will be able to apply for specialist roles in listing acquisition and property management in a variety of settings.

• Estate agent specialising in listing acquisition.
• Estate agency director or manager.
• Self-employed or team-based property listing agent.
• Property portfolio manager in real estate companies.
• Professionals linked to real estate groups that implement acquisition processes.

Sectors and companies:

• Estate agencies and property brokers.
• Acquisition departments of large property developers.
• Rental and sales management and administration companies.