Sales techniques course

The sales techniques course is essential for anyone who wants to strengthen their commercial skills and achieve real results when selling products or services. You will learn key strategies for persuading potential customers while ensuring their long-term satisfaction and loyalty.

During this online course, you will discover how to become a sales professional by putting into practice methods for presenting arguments, negotiating and closing sales. You will also understand essential aspects such as non-verbal communication, time management and the profitability of the sales professional.

This course is aimed at anyone interested in improving their commercial abilities, from entrepreneurs to professionals working in a wide range of retail and sales sectors. The online format gives you the flexibility to progress at your own pace, making it easier to balance with other personal or work commitments.

Lasting 60 hours, this course is competitively priced at 90 euros, ideal for anyone looking for accessible, complete training in sales techniques. The syllabus ranges from professional sales planning to analysing consumers and competitors, covering every area you need to achieve sales excellence.

Sharpen your skills and become an effective salesperson by applying what you learn on this online sales techniques course.

This course helps you develop key skills for continuous improvement in sales. On completing it, students will be able to:

• Develop and strengthen skills to optimise sales in different professional contexts.
• Apply effective negotiation strategies to close sales successfully.
• Use argumentation techniques that convince and persuade the customer.
• Plan the sales process professionally to achieve set objectives.
• Manage time efficiently to maximise personal and professional profitability.
• Identify different types of salespeople and adapt their selling style accordingly.
• Analyse consumer behaviour to improve sales effectiveness.
• Use non-verbal communication as a persuasion tool.

Module 1. How to be a sales professional

Discover the keys to developing a professional attitude and the fundamentals that define an effective salesperson.

Module 2. Negotiating a good sale

Learn techniques for negotiating effectively and reaching agreements that satisfy both seller and buyer.

Module 3. Argumentation

Learn how to build solid arguments that help persuade the customer and overcome objections.

Module 4. Closing the meeting

Master the techniques for closing the sale successfully, securing the customer's satisfaction and commitment.

Module 5. Professional sales planning

Organise and plan your sales activity to maximise results and meet set objectives.

Module 6. Setting objectives

Define and set clear goals to guide your sales strategy and measure sales success.

Module 7. Types of salespeople

Identify the different salesperson profiles and adapt your style to each situation and customer.

Module 8. Time management

Manage your working day to make the most of the time available and increase productivity.

Module 9. The sales professional's profitability

Calculate and improve the profitability of your sales activity to achieve better financial results.

Module 10. The consumer

Study customer behaviour and needs to adapt your offer and sales strategy.

Module 11. Product pricing

Analyse how price influences the purchasing decision and learn to handle it in your presentations.

Module 12. The competition

Assess your competitors to identify competitive advantages and stand out in the market.

Module 13. Non-verbal communication

Understand the importance of non-verbal communication in sales and how to use it to your advantage.

The knowledge gained on this course prepares you for a variety of positions in the commercial field, especially in sales and customer service. It is suitable for anyone looking to consolidate or start a career in sectors where selling is essential.

• Sales assistant in shops and points of sale.
• Sales representative for product and service companies.
• Sales adviser in SMEs and large companies.
• Account and business relationship manager.
• Telemarketer or telephone sales agent.

Sectors and companies

• Retail and wholesale trade.
• Service sector.
• Distribution and logistics companies.
• Technology and consumer goods companies.