Linkedin as a sales tool, with tutor support

The course on LinkedIn as a sales tool, with tutor support, is designed especially for self-employed professionals, micro-businesses and employees who want to improve their commercial presence on LinkedIn and use the network to generate contacts and opportunities and raise their professional profile.

On this online course you will learn to use LinkedIn strategically with clear goals, such as increasing your professional visibility, strengthening your personal brand and generating real business opportunities. You will also learn to optimise your personal profile and use the platform's analytics tools to measure the impact of your actions.

This course is ideal for anyone who wants to master everything from the active, tactical use of LinkedIn to designing sales strategies aligned with their goals. It includes a comprehensive syllabus covering everything from setting objectives and managing your network of contacts to an introduction to LinkedIn advertising.

The 40-hour online format lets you progress at your own pace, supported by personalised tutorials that make learning easier and help resolve any questions. At a price of 200 euros, it is an accessible, results-driven course for anyone who wants to improve their sales management on this professional platform.

In a nutshell, this course will give you the skills you need to make the most of all LinkedIn's commercial features and boost your business or career with a practical, up-to-date approach.

Duration: 40 hours
Format: Online
Price: 200 euros

By the end of this course, you will be able to manage and leverage LinkedIn to maximise your sales opportunities and strengthen your professional presence online. The specific objectives include:

• Set clear, measurable professional goals on LinkedIn.
• Create and position an attractive, consistent personal brand.
• Optimise your personal profile to increase its visibility and commercial appeal.
• Use LinkedIn actively and strategically to generate contacts and grow your network.
• Apply networking and professional relationship management techniques.
• Measure and analyse results using advanced analytics tools.
• Distinguish between using a personal profile and a company page according to your sales objectives.
• Design sales strategies suited to LinkedIn's different features and account types.
• Get started with LinkedIn campaigns and advertising to increase reach and opportunities.

Setting professional goals on LinkedIn

You will learn to set clear, measurable goals for your LinkedIn presence, tailored to your commercial and professional needs.

Personal branding and positioning

Discover how to build and communicate a consistent personal brand that sets you apart and raises your visibility in the market.

Optimising your personal profile

You will learn to improve every element of your profile to catch the attention of clients, contacts and recruiters.

Using LinkedIn actively

Discover best practices for interacting, sharing content and taking an active part on the platform to generate engagement.

Networking and growing your network

Master techniques for expanding and managing your professional contacts effectively with commercial goals in mind.

Tracking and measuring results

Learn to assess your LinkedIn performance continuously so you can adjust and optimise your actions.

Advanced analytics tool

Use advanced tools to obtain accurate data that supports strategic decision-making.

Personal profile vs company page

Understand the functions and advantages of each option so you can choose and use the one that best suits your goals.

LinkedIn account types

Learn the features of the different account types and how to choose the one that best fits your professional or business needs.

Glossary of sales tools

Get to know the key terminology and tools available for managing sales activity on LinkedIn.

Sales strategies by objective

Discover how to design and apply specific sales strategies based on concrete objectives on the platform.

Introduction to LinkedIn advertising

Learn the basics of creating effective LinkedIn ad campaigns that extend your reach and generate leads.

This course prepares you to improve your commercial and professional presence on LinkedIn, which is particularly useful for people working in digital marketing, sales and business development online.

• LinkedIn and social media manager for SMEs and the self-employed.
• Digital marketing specialist focused on professional networks.
• Digital sales consultant.
• Community manager specialising in LinkedIn.
• Freelancer or self-employed professional looking to grow their business and network.

Sectors and companies

• Digital marketing and communication agencies.
• Sales departments of B2B companies.
• Training and consultancy firms for professionals.
• Small and medium-sized businesses that need to strengthen their digital presence.
• Start-ups and tech companies focused on professional networks.